Transform Customer Success into a true growth engine by shifting from product usage to business impact, specializing roles by journey stage, and training teams to solve (not sell). Focus on growth potential, not just revenue, and build a customer insights loop that drives product and marketing. CS isn't just about retention anymore—it's about acceleration.

The reality of doing business is that difficult conversations are sometimes necessary to ensure the trust with your customers is ongoing.

Identify the different types of customers, so you can adapt your communication styles and ensure a successful and meaningful partnership.